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Understanding McLuhan
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07207_Field_TCUM T772.txt
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1996-04-10
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shy young Sheriff—while Mr. Nixon with his very dark eyes
that tend to stare, with his slicker circumlocution, has
resembled more the railway lawyer who signs leases that
are not in the interests of the folks in the little town.
In fact, by counterattacking and by claiming for
himself, as he does in the TV debates, the same goals as
the Democrats have, Mr. Nixon may be helping his
opponent by blurring the Kennedy image, by confusing
what exactly it is that Mr. Kennedy wants to change.
Mr. Kennedy is thus not handicapped by clear-cut
issues; he is visually a less well-defined image, and
appears more nonchalant. He seems less anxious to sell
himself than does Mr. Nixon. So far, then, Professor
McLuhan gives Mr. Kennedy the lead without